Information We Collect

We also collect information when you voluntarily participate in surveys, product reviews, or when you contact our customer experience team. Trailver does not intentionally collect sensitive personal data such as government IDs or health information without explicit consent.

How We Use Your Information

• Order Fulfillment: Process payments, ship products, send order confirmations, and manage returns with premium care.
• Customer Support: Provide responsive assistance via email (support@trailver.com) and phone (+1 (209) 280-3200), including live chat transcripts.
• Personalized Experience: Recommend outdoor gear tailored to your dog’s breed, size, and activity level based on past purchases.
• Marketing Communications: Send exclusive offers, new product launches, and adventure stories (only with your consent, easy opt-out anytime).
• Security & Fraud Prevention: Monitor for suspicious activity and protect your account using industry-leading encryption.
• Analytics & Improvement: Aggregate usage data to enhance website performance and product design.

Cookies & Tracking Technologies

Trailver uses first-party and third-party cookies to ensure a seamless experience. These small data files remember your preferences, cart contents, and help us understand how you explore our site. You can manage cookie settings through your browser. Disabling certain cookies may limit functionality such as saving your cart across visits. For detailed cookie categories, refer to our Cookie Declaration (available in the preference center).

Third-Party Services & Data Sharing

We partner with trusted service providers to deliver the premium experience you expect. These include payment processors (e.g., Shopify Payments, PayPal), shipping carriers, email platforms, and analytics tools. All partners are contractually obligated to protect your data and use it only for the specified purpose. We may disclose information if required by law, to enforce our Terms of Service, or to protect the rights and safety of Trailver and our community.

Data Security & Retention

We implement robust administrative, technical, and physical security measures — including 256-bit SSL encryption, firewalls, and regular vulnerability assessments. Your personal data is stored on secure servers and retained only as long as necessary to fulfill the purposes outlined in this policy or as required by law. When no longer needed, data is securely deleted or anonymized.

Children’s Privacy

Trailver’s services are intended for individuals aged 18 and above. We do not knowingly collect personal information from children under 13. If we become aware that a child has provided us with data, we will promptly delete it. Parents and guardians who believe their child has submitted personal information can contact us at support@trailver.com.

Your Privacy Rights

Depending on your jurisdiction, you may have the right to access, correct, or delete your personal data, restrict processing, and request data portability. California residents have additional rights under the CCPA/CPRA. To exercise any of these rights, email us with “Privacy Request” in the subject. We will verify your identity before processing the request and respond within legally mandated timeframes. You will not be discriminated against for exercising your privacy rights.

Updates to This Policy

We may revise this Privacy Policy periodically to reflect changes in our practices or legal obligations. The “Last Updated” date at the top indicates the latest revision. We encourage you to review this page whenever you visit. If changes are material, we will notify you via email or a prominent notice on our website prior to the change becoming effective.