Your Privacy Choices

At Trailver, we believe that privacy is not just a legal obligation—it is a fundamental pillar of the trust our customers place in us. Founded in 2026 with a vision to elevate the outdoor pet product experience, we have built our brand on principles of integrity, quality, and respect. This Privacy Choices page is designed to give you full visibility into how your personal data is collected, used, and shared, and to provide you with meaningful tools to exercise control. Whether you are browsing our collection of premium outdoor gear, placing an order, or simply exploring, your privacy remains paramount.

Your Rights Under U.S. Privacy Laws

Depending on your state of residence, you may be entitled to exercise the following rights under the California Consumer Privacy Act (CCPA/CPRA), the Virginia Consumer Data Protection Act (VCDPA), the Colorado Privacy Act (CPA), and other applicable state privacy frameworks. Trailver extends these rights to all U.S. customers as a matter of principle.

Right to Know

You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you over the past 12 months, including the sources, purposes, and third parties with whom we share it.

Right to Delete

You may request that we delete any personal information we have collected from you, subject to certain legal exceptions. We will process your request within the timeframe mandated by applicable law.

Right to Opt-Out

You have the right to direct us not to sell or share your personal information for cross-context behavioral advertising or other targeted advertising purposes.

Right to Correct

You may request that we rectify inaccurate personal information we maintain about you, ensuring your data remains current and correct.

Right to Portability

Request a portable copy of your personal data in a structured, machine-readable format to transfer to another service provider.

Right to Non-Discrimination

Exercising your privacy rights will not result in any discriminatory treatment. You will continue to receive the same quality of products and services you expect from Trailver.

Do Not Sell or Share My Personal Information

Under the CCPA and other state privacy laws, you have the right to opt out of the sale of your personal information and the sharing of your data for cross-context behavioral advertising. At Trailver, we respect this choice fully.

— or —

* Trailver does not sell personal information in the traditional sense of exchanging data for monetary compensation. However, certain data-sharing activities with advertising partners for personalized ad delivery may be considered a "sale" or "sharing" under California and other state privacy laws. We provide this opt-out mechanism in full compliance with all applicable regulations.

Cookie & Tracking Technology Preferences

Trailver uses cookies and similar technologies to enhance your browsing experience, analyze site traffic, and deliver personalized content. Below is a detailed breakdown of the categories of cookies we deploy. You may adjust your preferences at any time.

Cookie Category	Purpose	Status	Control
Strictly Necessary	Essential for site navigation, shopping cart functionality, and secure checkout. These cookies cannot be disabled.	Always Active	—
Performance & Analytics	Help us understand visitor behavior, measure site performance, and improve user experience through aggregated data.	Active
Functional & Personalization	Remember your preferences, such as language, region, and product recommendations based on browsing history.	Active
Targeting & Advertising	Deliver relevant advertisements based on your interests and measure campaign effectiveness across platforms.	Active

Categories of Information We Collect

Identifiers Name, email, postal address, phone number, IP address, and account credentials.

Commercial Information Purchase history, product preferences, order details, and customer service interactions.

Internet & Network Activity Browsing behavior, device type, operating system, referring URLs, and site interaction data.

Geolocation Data General location derived from IP address for shipping estimation and regional content delivery.

Inferences & Preferences Derived preferences for outdoor pet products based on browsing patterns and purchase behavior.

Communication Records Email correspondence, live chat transcripts, and customer feedback submissions.

How We Use Your Information

Order Fulfillment: Processing payments, shipping products, and managing returns.

Customer Support: Responding to inquiries and resolving issues efficiently.

Personalization: Tailoring product recommendations to your preferences.

Marketing: Sending promotional materials with your prior consent.

Site Improvement: Analyzing traffic and behavior to optimize user experience.

Legal Compliance: Meeting regulatory and legal obligations.

Data Retention & Security

Trailver retains personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. When your data is no longer needed, we securely dispose of it using industry-standard methods. Our security measures include:

AES-256 Encryption Regular Security Audits Access Controls SOC 2 Compliant

Your Trust Is Our Most Valued Asset

Contact Us About Your Privacy

For any privacy-related inquiries, to exercise your rights, or to verify the status of a pending request, please reach out to our dedicated Privacy Team. We are committed to responding to all verified requests within the timeframes mandated by applicable law.

Corporate Headquarters

2843 NW Lolo Dr
Bend, OR 97703
United States

Phone

+1 (209) 280-3200

Monday – Friday, 9:00 AM – 5:00 PM PST

Email

support@trailver.com

Response within 24-48 hours

Frequently Asked Questions

How do I verify my identity when making a privacy request?

To protect your privacy, we may require you to provide certain identifying information—such as your name, email address, and order number—before processing your request. In some cases, we may request additional verification documents. This ensures that your personal data is not disclosed to unauthorized parties.

How long does it take to process an opt-out request?

Under the CCPA, we are required to respond to opt-out requests within 15 business days. Trailver strives to process all privacy requests as promptly as possible—typically within 5-7 business days. You will receive a confirmation once your preference has been applied across all systems.

Does Trailver sell my personal information?

Trailver does not sell personal information for monetary compensation. However, certain data-sharing activities with advertising and analytics partners—such as sharing identifiers for cross-context behavioral advertising—may be classified as a "sale" or "sharing" under applicable state privacy laws. Our opt-out mechanism covers these activities in full compliance with legal requirements.

Can I use an authorized agent to submit a privacy request?

Yes, you may designate an authorized agent to submit requests on your behalf. We will require written proof of the agent's authorization, and we reserve the right to verify the agent's identity and your own identity directly before processing the request. This ensures the security and integrity of your personal information.

What is the Global Privacy Control (GPC) signal?

The Global Privacy Control is a browser-level setting that automatically communicates your privacy preferences to websites you visit. When your browser sends a GPC signal, Trailver automatically honors it as a valid opt-out of sale and sharing of personal information for that browser and device. You can enable GPC through compatible browsers and extensions.

Additional State-Specific Privacy Notices

In addition to the CCPA rights described above, residents of certain states may have additional rights under their respective state privacy laws:

• Virginia (VCDPA) – Right to appeal • Colorado (CPA) – Right to opt out of profiling • Connecticut (CTDPA) – Right to data portability • Utah (UCPA) – Right to know

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